Meet The Team

Capabilities around the world with hundreds of years of experience in Pricing. We have been working with clients to create value through improved pricing solutions for over 25 years. Our consultants are highly experienced pricing practitioners from the industry, so they have lived and breathed the challenges and pressures that clients face every day.

Meet the Team
Venkat Vaidyanathan Owner
Venkat Vaidyanathan
Founder & CEO

Location Pin UAE

With 20 years of experience in pricing and revenue management across B2B sectors from manufacturing and healthcare to SaaS and tech, he brings depth and versatility. He holds an MBA from HEC Paris and an MS in Engineering from ASU. In his spare time, he enjoys poker, chess, cooking, and exploring the lessons history has to offer.

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Stuart Ball Founder and COO
Stuart Ball
Founder & COO

location pin UK

  • 25 years experience in Strategic Marketing & Pricing
  • Expertise in B2B industrials including Packaging, Chemicals & SaaS
  • Bachelors degree from UWE, UK and MBA from Bath University, UK
  • A Sport fanatic and hobbies that include playing golf and running a golf club

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Patience Mutiso Non-Exec Director
Patience Mutiso
Non-Exec Director

Location Pin USA

  • 27 years experience in Revenue Growth Management, Strategic Pricing, Value creation and Management
  • Telecommunications, Food and Beverage, Supply Chain, B2B and B2C
  • Bachelors in Commerce & Marketing with an MBA in Finance and MS in Telecommunications, & Knowledge Management
  • A traveller who loves to walk, teach and coach who is always learning

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Robert Smith Non Exec Director
Robert Smith
Non-Exec Director

Location Pin USA

  • 20 years’ experience in B2B pricing and pricing software application
  • 40 years’ experience focused on the chemicals industry
  • Bachelor’s degree in chemical engineering from Georgia Tech and an MBA from University of Tennessee
  • A sport enthusiast who enjoys skiing, golf, and tennis

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Steve Wilkins Managing director
Steve Wilkins
Managing Director

Location Pin USA

  • 30+ Years experience in Strategic Pricing Leadership & Management Consulting
  • Expertise in B2B industrials including Manufacturing, Distribution, Med Device, Oil/Gas, & SaaS
  • Bachelors & MBA degrees from University of Wisconsin, USA, and CPP (Certified Pricing Professional) from Professional Pricing Society
  • A sports enthusiast and hobbies that include playing golf, traveling, and ridding my Harley Davidson

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Hiba El Khoury Regional Director
Hiba El Khoury
Regional Director

Location Pin UAE

  • Fifteen years experience in strategy and data analytics
  • Expertise in Energy, Chemicals, and Extractive Industries
  • Bachelors in Computer and Communications Engineering, PhD from HEC-Paris, and MBA from London Business School
  • An avid reader, and loves to get out in the countryside and walk

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Image of Balavinayagam Sivalingam
Balavinayagam Sivalingam
Partner, Healthcare and Life Sciences
  • With 20+ years of leadership at GE Healthcare and Omnicell, Bala brings deep expertise in product strategy and pricing optimization that drives profitability.
  • His experience transforming healthcare technology businesses and expanding market opportunities, combined with his technical background and Kellogg MBA, makes him uniquely qualified to help our clients overcome pricing challenges and grow enterprise value.
Carlos Lead Industry Consultant Automotive
Carlos de Leon
Lead Industry Consultant Automotive

Location Pin Mexico 

  • 20 years experience in Pricing, Marketing Strategy, and Market Research
  • Expertise in automotive aftermarket, retail and FMCG markets
  • Bachelor's degree in Marketing, MBA from EGADE Business School, Mexico and a Master's degree in Strategy and Management of International Business from ESSEC Business School, France
  • A musician that plays the guitar, that loves to read and nurture his family

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A headshot photo of Yevgeny Leontyev
Yevgeny Leontyev
Partner, AI & Data Analytics

​​​​​​​Location Pin Barcelona

  • A data and AI leader with 15+ years driving data and pricing innovation for global enterprises.
  • His work has delivered predictive models, cloud data platforms, and actionable insights across pharma, manufacturing, banking, and e-commerce consistently driving measurable impact.
  • At 7Sages Pricing, he helps organizations harness machine learning and modern data platforms to achieve smarter pricing and sustained growth.
  • His expertise turns complex data challenges into competitive advantage.