Meet The Team

Capabilities around the world with hundreds of years of experience in Pricing. We have been working with clients to create value through improved pricing solutions for over 25 years. Our consultants are highly experienced pricing practitioners from the industry, so they have lived and breathed the challenges and pressures that clients face every day.

Meet the Team
Venkat Vaidyanathan Owner
Venkat Vaidyanathan
Founder & CEO

Location Pin UAE

  • 20 years experience in B2B pricing & revenue management
  • Expertise across Manufacturing and Healthcare to SaaS & Tech
  • MBA from HEC Paris and MS in Engineering from Arizona State
  • In his spare time enjoys playing poker & chess, cooking, and exploring the lessons history teaches

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Stuart Ball Founder and COO
Stuart Ball
Founder & COO

location pin UK

  • 25 years experience in Strategic Marketing & Pricing
  • Expertise in B2B industrials including Packaging, Chemicals & SaaS
  • Bachelors degree from UWE, UK and MBA from Bath University, UK
  • A Sport fanatic and hobbies that include playing golf and running a golf club

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Hiba El Khoury Regional Director
Hiba El Khoury
Regional Director

Location Pin UAE

  • Twenty years experience in strategy and data analytics
  • Expertise in Energy, Chemicals, and Extractive Industries
  • Bachelors in Computer and Communications Engineering, PhD from HEC-Paris, and MBA from London Business School
  • An avid reader, and loves to get out in the countryside and walk

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Roberto Santos Partner - North America
Roberto Santos
Partner - North America

Location Pin USA

  • 20+ years leadership experience in Marketing and strategy
  • Expertise across many B2B industrials including food service, and consumer goods
  • Bachelors degree in Business Administration from Universidad Carlos III, Madrid & Masters in Digital Business from ISDI
     

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Image of Balavinayagam Sivalingam
Balavinayagam Sivalingam
Partner, Healthcare and Life Sciences

Location Pin USA

  • With 20+ years of leadership at GE Healthcare and Omnicell, Bala brings deep expertise in product strategy and pricing optimization that drives profitability.
  • His experience transforming healthcare technology businesses and expanding market opportunities, combined with his technical background and Kellogg MBA, makes him uniquely qualified to help our clients overcome pricing challenges and grow enterprise value.

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Carlos Lead Industry Consultant Automotive
Carlos de Leon
Lead Industry Consultant Automotive

Location Pin Mexico 

  • 20 years experience in Pricing, Marketing Strategy, and Market Research
  • Expertise in automotive aftermarket, retail and FMCG markets
  • Bachelor's degree in Marketing, MBA from EGADE Business School, Mexico and a Master's degree in Strategy and Management of International Business from ESSEC Business School, France
  • A musician that plays the guitar, that loves to read and nurture his family

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A headshot photo of Yevgeny Leontyev
Yevgeny Leontyev
Partner, AI & Data Analytics

Location Pin Barcelona

  • A leader in data and AI with 15+ years in data science & pricing
  • Delivered predictive models, cloud data platforms, and actionable insights across pharma, manufacturing, banking, and e-commerce consistently driving measurable impact.
  • At 7Sages Pricing, organises machine learning and modern data platforms to drive pricing outcomes
  • Expertise turning complex data into competitive advantage
     

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Patience Mutiso Non-Exec Director
Patience Mutiso
Non-Exec Director

Location Pin USA

  • 27 years experience in Revenue Growth Management, Strategic Pricing, Value creation and Management
  • Telecommunications, Food and Beverage, Supply Chain, B2B and B2C
  • Bachelors in Commerce & Marketing with an MBA in Finance and MS in Telecommunications, & Knowledge Management
  • A traveller who loves to walk, teach and coach who is always learning
     

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