Meet the Team

Capabilities around the world with hundreds of years of experience in Pricing.

We have been working with clients to create value through improved pricing solutions for over 25 years.
Our consultants are highly experienced pricing practitioners from industry, so have lived and breathed the challenges and pressures that clients face everyday.

Venkat Vaidyanathan

Founder & CEO

20 years’ experience in pricing and revenue management
Diverse industries in the B2B space such as discreet manufacturing, healthcare, SAAS, technology, etc
MBA from HEC Paris, France, MS in Engineering from ASU, USA
In his downtime, plays Poker and Chess, and loves to cook. Passionate about history and what it can teach us

Stuart Ball

Founder & COO

25 years experience in Strategic Marketing & Pricing
Expertise in B2B industrials including Packaging, Chemicals & SaaS
Bachelors degree from UWE, UK and MBA from Bath University, UK
A Sport fanatic and hobbies that include playing golf and running a golf club

Patience Mutiso

Non-Exec Director

USA

27 years experience in Revenue Growth Management, Strategic Pricing, Value creation and Management
Telecommunications, Food and Beverage, Supply Chain, B2B and B2C
Bachelors in Commerce & Marketing with an MBA in Finance and MS in Telecommunications, & Knowledge Management
A traveller who loves to walk, teach and coach who is always learning

Robert Smith

Non-Exec Director

USA

20 years’ experience in B2B pricing and pricing software application
40 years’ experience focused on the chemicals industry
Bachelor’s degree in chemical engineering from Georgia Tech and an MBA from University of Tennessee
A sport enthusiast who enjoys skiing, golf, and tennis

Steve Wilkins

Managing Director

USA

30+ Years experience in Strategic Pricing Leadership & Management Consulting
Expertise in B2B industrials including Manufacturing, Distribution, Med Device, Oil/Gas, & SaaS
Bachelors & MBA degrees from University of Wisconsin, USA, and CPP (Certified Pricing Professional) from Professional Pricing Society
A sports enthusiast and hobbies that include playing golf, traveling, and ridding my Harley Davidson

Hiba El Khoury

Regional Director

Middle East

Fifteen years experience in strategy and data analytics
Expertise in Energy, Chemicals, and Extractive Industries
Bachelors in Computer and Communications Engineering, PhD from HEC-Paris, and MBA from London Business School
An avid reader, and loves to get out in the countryside and walk

Shahul Nath

Head of Servitisation

India

10 years of strategy and consulting experience
Expertise in discrete manufacturing and servitization
Bachelors degree from BIT, India and Masters from IIT-B, India
Likes experimenting with food choices and taking long walks with his dog

Carlos de Leon

Lead Industry Consultant Automotive

Mexico

20 years experience in Pricing, Marketing Strategy, and Market Research
Expertise in automotive aftermarket, retail and FMCG markets
Bachelor's degree in Marketing, MBA from EGADE Business School, Mexico and a Master's degree in Strategy and Management of International Business from ESSEC Business School, France
A musician that plays the guitar, that loves to read and nurture his family